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Professional Agile Leadership – Evidence Based Management Course
Live Virtual, UK/London time
10th August 2022

504 Reviews

£695 + VAT. When is VAT added?

In the Professional Agile Leadership™ – Evidence-Based Management (PAL-EBM) one day course, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises participants learn techniques that support a more agile mindset:

  • Use empiricism to set and achieve strategic goals, managing the unknown and complexity through experimentation and by adapting goals along the way
  • Create a cultural environment using clear goals, appropriate measures and trust to enable self-management and autonomy
  • Shift the conversation away from measuring progress purely through team performance metrics, toward a focus on customer-centricity and improving customer outcomes
  • Drive operational improvements by using four Key Value Areas (Unrealized Value, Current Value, Time-to market, and the Ability to Innovate) as lenses for evidence-based decision-making
  • Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
  • Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
  • An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
  • Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
  • Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities

You can download the course datasheet for offline reading.

Who Should Attend

PAL-EBM is for professionals in leadership roles (including executives, managers, Scrum Masters, Product Owners, coaches, and consultants) who:

  • Are responsible for the success of their product delivery programs or Agile transformations and are seeking a means to measure and demonstrate that success
  • Are looking for a framework that identifies improvement areas that increase their business agility, including their time to pivot to meet new challenges and deliver customer value
  • Want to help their organization embrace empiricism and experimentation to find solutions for complex problems (where more is unknown than known or the situation changes rapidly)
  • Want to articulate goals and measures in a way that fosters self-management and empower their teams to understand the connection between their work and the value their organization is providing and customer is receiving
  • Want to be more effective in how they measure success by using Agile measures rather than traditional measurement models (including the use of velocity)

Attendees should have read the Evidence-Based Management Guide, have an understanding of Agile practices and a desire to move away from traditional, (plan-driven,) ways of working and measurement models, however they do not need specific experience with Scrum. Our Professional Agile Leadership- Essentials course helps leaders understand how to best support their Agile teams and is ideal preparation for PAL-EBM, but is not a prerequisite. Our Professional Scrum Product Owner and Professional Scrum Product Owner – Advanced courses teach Product Owners how to deliver value and can be a great complement to the PAL-EBM course.

Course Objectives

  • Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
  • Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
  • An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
  • Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
  • Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities

Assessment & Certifications

All participants completing this course will receive a password to attempt the Professional Agile Leadership – Evidence Based Management (PAL-EBM) assessment. The industry-recognized PAL-EBM certification requires a minimum passing score of 85%. PAL-EBM class participants who attempt the PAL-EBM assessment within 14 days of receiving their free password and do not score at least 85% will be granted a 2nd attempt at no additional cost.

Venue Location

This will be a Live Virtual Remote/Online Course. Find out more about our online courses.

You will attend online and be able to see, hear and interact with the trainer and the other attendees. The format and structure of the course remain the same and we cover all the same material and topics as if you were attending in person.

Attendees will interact throughout, joining in discussions and taking part in group exercises. Lessons are be broken down into short sections followed by a break to allow regular time away from the screen.

Full details on how to participate will be sent to you by email shortly before the class.

Live Virtual Class Requirements:

  • Computer with an internet connection, Microphone, Speakers & Webcam.
  • Free install of Zoom.
  • We can assist you with the set up if required.
  • The trainer will be available before the course starts to offer technical assistance.
Simon Kneafsey

About The Trainer

Simon Kneafsey is a Professional Scrum Trainer with Scrum.org & TheScrumMaster.co.uk. He is on a mission to simplify Scrum for 1 million people. He has helped 10,000+ people in 1000+ organisations in 35+ countries so far, and he can help you too!

Simon’s courses come highly recommended with 500+ personal LinkedIn recommendations. He is 5 star rated on Trustpilot & Google. His clients include Google, NASA, the United Nations, Toyota, Coca Cola, Microsoft, Roche, GSK and many, many more.

You can read more about Simon Kneafsey on LinkedIn, TheScrumMaster.co.uk and you can contact him here.

Frequently Asked Questions

Are there still spaces available on this course?
If you can see the ‘Register’ button at the top of the page then there is space available.

What are the course hours?
Courses start at 09:00 and finish at 17:00 each day in the country/time zone listed.

Can I attend from my country?
Yes. Everyone is welcome at all of our courses. You can attend from anywhere!

Can I attend on a different date?
Yes. We run courses regularly and you can find all our upcoming dates on our public course page.

How much does the Professional Agile Leadership – Evidence Based Management (PAL-EBM) certification cost?
The price of the PAL-EBM assessment and certification is included in the course fee.

How do I achieve the Professional Agile Leadership – Evidence Based Management (PAL-EBM) certification?
The PAL-EBM certification is achieved by taking and passing an online assessment in your own time in the days/weeks following the course. It can be taken from any internet-connected computer.

What is required to achieve the Professional Agile Leadership – Evidence Based Management (PAL-EBM) certification?
The PAL-EBM assessment is comprised of multiple-choice questions that must be completed in 60 minutes. The pass mark is 85%. The course fee provides up to 2 attempts at the PAL-EBM assessment.

Why learn with TheScrumMaster.co.uk?
We have helped 10,000+ people learn Scrum and we can help you!
Free resources to help you learn Scrum fast! 
Exclusive practice assessments to get you certified fast!
Join our community and keep learning after your course. 
Free online coaching and consultations.
Regular chances to attend another course for free!
Join our Affiliate program and earn free course places.

How many people will attend?
Our courses are kept small to ensure a premium experience.

How should I prepare for the course?
The only preparation required is to read the Evidence-Based Management Guide. We provide a range of free additional resources to help you learn more in advance if you wish.

I’m not sure if I have enough experience to take the course. What should I do?
Email us at Support@TheScrumMaster.co.uk and we will advise you.

Can I claim PMI PDU credits for attending the course?
Yes. You can claim 7 PDU’s for attending a course.

Do you offer discounts?
We usually offer discounts for group bookings, not for profit organisations and hardship cases. Find out more at our Discounts page.

Can I pay via Credit/Debit card?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay via Credit Card’ option.

Can I pay via Invoice?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay later via Invoice’ option. Alternatively email us at Support@TheScrumMaster.co.uk.

Do I need to pay VAT?
For Live & Online Courses, VAT is added if you are in the UK. VAT will not be added if you are in the EU or the rest of the world.

For In-Person Courses, VAT is added if the course is taking place in the UK or EU. VAT will be removed if you supply an EU VAT number and are outside the UK.

Where can I find your course booking policies?
Visit our course policy page.

Where can I find more answers to common questions?
Visit our full FAQ page for more answers to frequently asked questions.

Where can I contact the trainer with further questions?
Email us at Support@TheScrumMaster.co.uk.

Course Feedback

500 LinkedIn Reviews

% Star Trustpilot Reviews

5 Star Google Reviews

All round a perfect live-online training experience. Simon was so good, he literally spoiled all other live-online trainings for me - seriously he is so good! I have had other live-online trainings since that I regretted taking. However, Simon's class was by far the best educational investment and I would be surprised, if you were not to feel the same.

I chose Simon off the reviews that I had read about his training. I'm not one for online learning, however this course changed my mind, the facilitation was superb we had space to think and reflect on the huge amount of information given to us over the 2 days

I had a two-day course with Simon and it was a really great experience. He is an amazing teacher and I have learned a lot from him. I recommend him to all the people that want to learn about Scrum.

I recently joined the training with Simon as our instructor. It was one of the most efficient 2-days training I have ever attended. Collaboration, discussion, efficient communication and his ability to convey knowledge seamlessly, made the training exciting!

This is the second course I have attended with Simon, and I purposely selected him for this one as the first one was so good, and this did not let me down. Simon is super knowledgeable on everything scrum and more - using the group exercises and real world examples really brings home each course you attend, and I would recommend to anyone. My first course was in person and this one virtual and all i can say is this did not affect anything in the way of learning or interacting with the group and Simon.

“He’s a phenomenal teacher of Scrum techniques and articulated the Scrum concepts professionally with classic real life examples. Simon has complete mastery about Scrum Framework and proficiently teaches on how it applies in Complex Projects. I think Simon is the best Scrum Trainer out there and I highly recommend him for all your Scrum Training needs”
Praisewin Dinakar. Sr. Staff Software Engineer at Motorola

“I have been lucky enough to attend the Professional Scrum Master presented by Simon. I spent a lot of time searching for, and finding a good course presented by an experienced tutor. Simon lived up to his online profile for professional knowledge and experience and this ensured his course that I attended was both insightful and practical.
Chris Hall. Lead Software Engineer and Scrum Master at Kingfisher IT Services

“If there is one man who knows about Scrum – it is Simon Kneafsey. Buckle up and hold tight as Simon will take you through everything you need to know about Scrum. Engaging, entertaining and drawing on both theory and practice, he is the only man for all your Scrum training needs.”
Davin Mac Ananey. Head of Online / Senior Digital Professional

“How to teach about being a Scrum Master while acting as a great Scrum Master? That’s what Simon did. Experienced, precise with excellent communication skills.”
Josep F. Barranco. Scrum Master at King

“Simon clearly has a mastery of what he teaches and made the course both enjoyable and simple to follow with real-world examples and good use of visuals. Simon has deep knowledge of Scrum and Agile frameworks having previously run leading edge projects prior to becoming a trainer. If you’re serious about Scrum, I recommended you attend one of Simon’s courses.”
Arun Malhotra. Engagement Leader at Pegasystems