---
title: What is the Product Goal in Scrum?
description: "The [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/) is a commitment for the [Product Backlog](https://www.thescrummaster.co.uk/glossary/a-scrum-artifact-that-consists-of-an-ordered-list-of-the-work-to-be-done-in-order-to-create-maintain-and-sustain-a-product-managed-by-the-product-owner/), outlining the product’s future state. This serves as a target for the [Scrum Team](https://www.thescrummaster.co.uk/glossary/scrum-team/) to aim for in their planning efforts. It is a crucial component in ensuring that the…"
url: "https://www.thescrummaster.co.uk/docs/what-is-the-product-goal-in-scrum/"
updated: "2024-12-19"
category: Commitments / Product Goal
---

# What is the Product Goal in Scrum?

The [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/) is a commitment for the [Product Backlog](https://www.thescrummaster.co.uk/glossary/a-scrum-artifact-that-consists-of-an-ordered-list-of-the-work-to-be-done-in-order-to-create-maintain-and-sustain-a-product-managed-by-the-product-owner/), outlining the product’s future state. This serves as a target for the [Scrum Team](https://www.thescrummaster.co.uk/glossary/scrum-team/) to aim for in their planning efforts. It is a crucial component in ensuring that the team has a clear, long-term objective to work towards.

The [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/) helps in aligning the team's work with the overall vision of the product. By having a well-defined goal, the team can better prioritise tasks and ensure that every [Increment](https://www.thescrummaster.co.uk/glossary/increment/) moves them closer to achieving their ultimate objective.