---
title: What is the role of a Vision Statement in an organisation?
description: "A Vision Statement serves as an expression of the change that the organisation wants to make in the world. It provides a long-term perspective, inspiring and guiding the organisation's efforts. This statement is often aspirational, aiming to evoke a sense…"
url: "https://www.thescrummaster.co.uk/docs/what-is-the-role-of-a-vision-statement-in-an-organisation/"
updated: "2024-12-19"
category: "Evidence-Based Management / Vision, Mission & Goals"
---

# What is the role of a Vision Statement in an organisation?

A Vision Statement serves as an expression of the change that the organisation wants to make in the world. It provides a long-term perspective, inspiring and guiding the organisation's efforts. This statement is often aspirational, aiming to evoke a sense of purpose and direction among the organisation's members and stakeholders.

By articulating a clear and compelling vision, an organisation can inspire and motivate its employees. It helps them see beyond their day-to-day tasks and understand how their work contributes to a larger, meaningful goal. This sense of purpose can be particularly powerful in driving engagement and commitment within the organisation.