---
title: What role does speed to market play in Scrum?
description: "Speed to market is a significant advantage of using Scrum. Research suggests that about 80% of market leaders were first to market. By supporting early and regular releases, Agile development practices enable companies to reach the market faster, gaining a…"
url: "https://www.thescrummaster.co.uk/docs/what-role-does-speed-to-market-play-in-scrum/"
updated: "2024-12-19"
category: "Introduction / The Benefits of Scrum & Agile"
---

# What role does speed to market play in Scrum?

Speed to market is a significant advantage of using Scrum. Research suggests that about 80% of market leaders were first to market. By supporting early and regular releases, Agile development practices enable companies to reach the market faster, gaining a competitive edge and higher revenue from incremental deliveries.

Early market entry allows businesses to establish a presence, attract customers, and start generating revenue before competitors. This advantage can be crucial in fast-paced markets where being first can lead to significant long-term benefits.