---
title: Who is responsible for creating the Product Goal?
description: "The [Product Owner](https://www.thescrummaster.co.uk/glossary/product-owner/) is responsible for creating the [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/). This individual ensures that the goal is clear, achievable, and aligned with the overall vision of the product. The [Product Owner](https://www.thescrummaster.co.uk/glossary/product-owner/) collaborates with stakeholders to define a goal that provides…"
url: "https://www.thescrummaster.co.uk/docs/who-is-responsible-for-creating-the-product-goal/"
updated: "2024-12-19"
category: Commitments / Product Goal
---

# Who is responsible for creating the Product Goal?

The [Product Owner](https://www.thescrummaster.co.uk/glossary/product-owner/) is responsible for creating the [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/). This individual ensures that the goal is clear, achievable, and aligned with the overall vision of the product. The [Product Owner](https://www.thescrummaster.co.uk/glossary/product-owner/) collaborates with stakeholders to define a goal that provides maximum [Value](https://www.thescrummaster.co.uk/glossary/value/) and meets the needs of users and customers.

By having a single point of responsibility for the [Product Goal](https://www.thescrummaster.co.uk/glossary/product-goal/), the team can ensure that there is a consistent and focused approach to achieving it. The [Product Owner](https://www.thescrummaster.co.uk/glossary/product-owner/)'s deep understanding of the market, users, and stakeholders' needs helps in setting realistic and valuable goals.