Product Goal

The Product Goal in Scrum is a commitment to the Product Backlog. It describes the future state of the product, which can serve as a target for the Scrum Team to plan towards.

The Product Goal is the long-term objective for the Scrum Team. They must fulfil or abandon one objective before taking on the next. The Increment is a step towards a Product Goal. The Product Owner is responsible for creating the Product Goal.

The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfil the Product Goal.

A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, and well-defined users or customers. A product could be a service, a physical thing, or something more abstract.