Why Agile & Scrum?

Agility is essential for organisations because it enables them to respond quickly and effectively to environmental changes. These changes could relate to the marketplace, customers or competitors. Further benefits of an Agile approach include:

  • Increased innovation and faster time-to-market: Agile organisations are better able to innovate and bring new products and services to market quickly. This enables them to stay ahead of the competition and meet customers’ evolving needs.
  • Improved customer satisfaction: Agile organisations can better respond to customer needs and deliver products and services that meet their expectations. This can lead to higher levels of customer satisfaction.
  • Better risk management: Agile organisations can better manage risks and respond to unforeseen events. They can be more resilient and adapt to changing circumstances more effectively.
  • Improved team collaboration: Agile approaches emphasise close collaboration and communication, which can improve teamwork and productivity. This can lead to better and faster results and a more engaged workforce.

By adopting an Agile approach, organisations can improve their competitiveness, manage risks more effectively, and achieve better results. This is why almost all businesses seek to increase their Agility. It is now a vital aspect of a business strategy to ensure long-term survivability better.

In my Product Owner courses, we talk about organisations that couldn’t do this, such as well-known, market-leading companies like Kodak, Blackberry and Blockbuster, once the biggest names in their market but now a shadow of their former selves. These businesses saw first-hand how technology changes lead to changing customer demands, and they could not meet these changes as effectively as their newer competitors. As a result, they lost their dominant positions in their markets.

Even the biggest and brightest businesses cannot afford to be complacent. Rapid and seismic shifts in technology are a reality. Yesterday’s profits do not guarantee tomorrow’s success. No CEO wants to be in charge of an organisation that suffers the same result as these former Goliaths. This fear has significantly influenced organisations adopting Agile working methods over the last 20 years. As the movement has gained increased awareness, it has become mainstream and ubiquitous across industries. The future has arrived, and the end is Agile!