Product Goal

The Product Goal is a commitment for the Product Backlog.

The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against.

The Product Goal is the long-term objective for the Scrum Team. They must fulfil (or abandon) one objective before taking on the next. The Increment is a step towards a Product Goal.

The Product Owner is responsible for creating the Product Goal.

The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfil the Product Goal.

A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users or customers. A product could be a service, a physical product, or something more abstract.