Agile Marketing with SAFe

Agile Marketing with SAFe

Agile Marketing with SAFe

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles to marketing teams. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment.

The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

The course is one day of instruction and workshops, which can optionally be split into two 4-hour sessions.

Who Should Attend

All are welcome to attend.

What Attendees Get

  • Access to Agile e-learning within the SAFe Community
  • Access to SAFe e-learning within the SAFe Community
  • Access to the Agile Marketing with SAFe user forum
  • Digital Workbook
  • Course certificate of completion

Course Topics

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Exam Details

Completion of this course gives you access to the exam and all related study materials as part of your Learning Plan in the SAFe Community Platform.

Reviews & Feedback

Upcoming Courses

This course is exclusively for in-house private training. Get in touch to book a private course.

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