In our Agile & Scrum For Marketing training we will explore why conventional methods of managing marketing are no longer enough, and why Agile Marketing, inspired by Agile software development using Scrum will help marketing teams get more done and adapt quickly to changing marketing conditions. 

We will explain the principles, processes, terminology, and tools of Agile Marketing using Scrum. We will provide real-world examples of how marketing teams are using Agile & Scrum today. We will show you how to inspire and organise marketers for maximum effectiveness using Agile & Scrum.

We will also cover the realities of implementing Agile & Scrum For Marketing in organisations, including transitioning to it, sustaining it and explaining it to management. We will explore the impact of the new approach on your budgeting process and the pitfalls to avoid along the way.