Professional Product Discovery & Validation (Scrum.org)

This one-day training course offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development. What is learned throughout the course is essential for developing new products and enhancing existing ones.

Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today’s ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.

Throughout the class, students learn several discovery and validation practices that can be used immediately in their jobs.

View the different Focus Areas covered within this class and others. You can download the course datasheet for offline reading.

* When offered in-person, this course is generally delivered over one day. When offered as a Live Virtual Class, the course may be broken up into more, shorter days.

Course Overview

In this one-day* course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes.

Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence-based approach to product development.

Course Learning Objectives

• Increase user value created by deliberately designing experiments to validate assumptions about user’s needs and wants
• Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
• Improve organizational collaboration and alignment by engaging with key stakeholders using data instead of opinions
• Unlock creativity by reframing work as problems to solve rather than tasks to execute

Who Should Attend this class?

This course is appropriate for students who are currently working as a Product Owner, product manager, product leaders, business analysts and others on the product team who are looking for practical ways to increase user value created, make data-informed decisions, and better investments. This course is also suitable for members of product teams.

Course Learning Outcomes

• Analyze the problem your stakeholder wants your product to solve
• Examine problems to solve (not solutions to implement)
• Analyze customer and user feedback to identify satisfaction gaps
• Order what assumptions to validate first
• Customize a hypothesis to in/validate assumptions
• Use the right data to gather and test the hypothesis
• Analyze the results of your experiments
• Compare/contrast your decisions with those around you
• Demonstrate an evidence-based mindset to teams and stakeholders

Professional Scrum Certification

All participants completing the Professional Product Discovery & Validation course will receive a password to attempt the Professional Product Discovery & Validation Certification. PPDV class participants who attempt the PPDV assessment within 14 days of the class and do not score at least 85% will be granted a 2nd attempt at no additional cost.

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