Agile marketing is the capability to adapt marketing strategies in response to market conditions, customer behaviors, and emerging trends to achieve optimal outcomes.
Modern marketers face a variety of challenges including fragmented channels, sophisticated audiences, and volatile markets. The agility in marketing course provides strategies and tools for overcoming these challenges.
Participants in this 2 day course learn how to use agile ways of working to deliver high quality, audience-focused results at a faster pace and with less waste.
Audience
- Anyone involved in marketing
- Marketers, Marketing Specialists, Marketing Managers, Marketing Directors, Product Managers
Learning Objectives
- Why Agile Marketing
- Critical Paradigm Shifts for Marketing
- Customer Analysis and Segmentation for Business Agility
- Implementing Agile Marketing
- Adaptive Planning in the Marketing Context
- Teams and Teamwork in the New Paradigm
- Succeeding with Agile Marketing
- Establishing Short Work Cycles in Agile Marketing
- Experimenting, Learning and Pivoting
- Making it Real: Agile Marketing in Practice
Prerequisites
There are no specific requirements needed to attend this course.
Certifications
Upon successful completion of the course, each participant will receive the ICAgile Agility in Marketing (ICP-MKG) certification.
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Upcoming Courses
This course is exclusively for in-house private training. Get in touch to book a private course.