Fit For Purpose <br>Live Virtual, UK/London time <br>1-2nd February 2027 - Image 2

Fit For Purpose
Live Virtual, UK/London time
1-2nd February 2027

Name: Fit For Purpose Live Virtual, UK/London time 1-2nd February 2027
Brand: Kanban University Fit for Purpose
Availability: InStock
Rating: 5 (1 reviews)

£895 + VAT. When is VAT added?

943 reviews

09:00 to 17:00 each day
Format: Live & Online
Trainer: Kirill Klimov
Language: English

Categories: Courses, Kanban University, Kanban University Fit for Purpose Tags: Kirill Klimov, Live Virtual, London, UK

Learn how to understand what really matters to your customers and use that insight to make better product, service and strategic decisions.

Fit for Purpose (F4P) is a Kanban University course that helps you connect customer purpose with the products, services and experiences your organisation provides. Rather than relying on assumptions about what customers value, you will learn how to identify meaningful customer purposes, segment markets around those purposes and measure whether your products and services are genuinely fit for purpose.

During this highly interactive two-day course, you will explore practical techniques for understanding customer needs, identifying meaningful market segments and selecting measures that provide useful signals about customer experience and business performance.

You will leave with a practical framework for connecting customer insight with product, service, portfolio and strategic decisions.

Who Should Attend

This course is suitable for people who shape customer experience, make strategic or portfolio decisions, or need better information about what customers value. It is particularly relevant for:

Executives and business leaders
Product Managers and Product Owners
Portfolio Managers
Strategy and strategic planning professionals
Marketing and market research professionals
Product and service designers
Customer experience professionals
Anyone responsible for improving products or services based on customer needs

There are no specific prerequisites. A background in business, marketing, strategic planning, product management or portfolio management may be helpful.

Course Objectives

Recognise the customer purposes that influence whether a product or service is considered fit for purpose
Understand what customers value and make customer needs more visible
Connect customer purpose with meaningful market segmentation
Use customer purpose to inform product, service and strategic decisions
Differentiate between fitness criteria, health indicators, improvement drivers and vanity metrics
Select measures that provide meaningful signals about customer experience and product or service fitness
Relate product and service decisions to customer loyalty and business effectiveness
Use customer insight to make better choices across products, services and portfolios

Customer Experience Professional (CXP) Credential

This course is accredited by Kanban University. Fit for Purpose is the complete single-course pathway to the Customer Experience Professional (CXP) credential.

Students who attend and actively participate in the course will receive a Fit for Purpose certificate of completion and earn the Customer Experience Professional credential from Kanban University. No additional course or assessment is required.

Venue Location

This is a Live Virtual Remote/Online Course. The course is specially designed to run online and includes frequent breaks and an hour for lunch.

The format and structure of the course remain the same and we cover all the same material and topics as if you were attending in person.

Attendees will interact throughout, joining in discussions and taking part in group exercises. Lessons are broken down into short sections followed by a break to allow regular time away from the screen.

Full details on how to participate will be sent to you by email shortly before the class.

Live Virtual Class Requirements:

Computer with an internet connection, Microphone, Speakers & Webcam.
Free install of Zoom.
We can assist you with the set up if required.
The trainer will be available before the course starts to offer assistance.

About The Trainer

Kirill Klimov is a Kanban University Accredited Kanban Trainer (AKT) who helps organisations use modern management methods and frameworks to drive change.

He is an accomplished technology leader with over 20 years of experience encompassing software engineering, product delivery, operational excellence, and driving enterprise transformations.

Frequently Asked Questions

Are there still spaces available on this course?
If you can see the ‘Register’ button at the top of the page then there is space available.

What are the course hours?
Courses hours are listed at the top of the page.

Can I attend from my country?
Yes. Everyone is welcome at all of our courses. You can attend from anywhere!

Can I attend on a different date?
Yes. We run courses regularly and you can find all our upcoming dates on our public course page.

Why learn with TheScrumMaster.co.uk?

We have helped 25,000+ people learn Scrum since 2012.
We have 950+ LinkedIn recommendations and are 5-star rated on Trustpilot & Google!
We provide extensive practice assessments to ensure you gain certification.
We provide an eLearning version of the course for reference and revision.
Join our Community for ongoing coaching, events & resources.
Join our Affiliate program and earn free courses.
Receive regular chances to attend another course at no cost.

How many people will attend?
Our courses are kept small to ensure a premium experience.

How should I prepare for the course?
We will email you prior to the start of your course with preparation instructions.

I’m not sure if I have enough experience to take the course. What should I do?
Email us at [email protected] and we will advise you.

Can I claim PMI PDU credits for attending the course?
Yes. You can claim 7 PDU’s for each day of the course.

Do you offer discounts?
We usually offer discounts for group bookings, not for profit organisations and hardship cases. Find out more at our Discounts page.

Can I pay via Credit/Debit card?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay via Credit Card’ option.

Can I pay via Invoice?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay later via Invoice’ option. Alternatively email us at [email protected].

Do I need to pay VAT?
For Live & Online Courses, VAT is added if you are in the UK. VAT will not be added if you are in the EU or the rest of the world.

For In-Person Courses, VAT is added if the course is taking place in the UK or EU.

Where can I find your course booking policies?
Visit our course policy page.

Where can I find more answers to common questions?
Visit our full FAQ page for more answers to frequently asked questions.

Where can I contact the trainer with further questions?
Email us at [email protected].

Course Feedback

“I had a two-day course and it was a really great experience. An amazing teacher and I have learned a lot from him. I recommend him to all the people that want to learn.”
Aleksandar Katalina. Senior Product Owner at Hooloovoo

“I attended a virtual course in Nov. I was a bit worried about the course being online but the Trainer managed to let everyone feel at ease and encouraged to participate. The course material was very good and understandable and the use of online tools to enable teamwork great.”
Katja Zebisch. Special Projects Lead at Oxford Biomedica

“An engaging and educational two-day course. Utilising all of the digital tools available to deliver a seamless workshop. The learning materials were super clear, and the exercises were fun and snappy. I learnt a lot in two days that I can’t wait to put into practice.”
Nicolas Copeland. Consultant at Capgemini Invent

“The training provided by TheScrumMaster.co.uk was thoroughly enjoyable and educational. I will be recommending them to others.”
Chris Connor. UK Police

“I attended a class in Chicago. The discussions and facilitated exercises made the material apply to real-world situations. We covered a lot of information in 2 days, and I felt there was excellent value in the class. I would recommend this class to others.”
Vickie Ali. Motorola

“Really enjoyed the course with TheScrumMaster.co.uk this July. They explained everything very clearly and got us to work in groups to make sure we understood all the concepts.”
Tina Akpogheneta. VMware

“Took the course with TheScrumMaster.co.uk. Found it really helpful and engaging. Would recommend it to anyone .”
Tim Marlow. Director

“Thanks TheScrumMaster.co.uk for a great two-day course. It’s a course I’d recommend and it was great value.”
Liz Perry. Project Manager

TheScrumMaster.co.uk has helped 1000+ of the worlds biggest and best organisations including:

TheScrumMaster.co.uk has helped 10,000+ people. Read what our clients have to say on LinkedIn, Trustpilot and Google:

I sat a 2 day Profesional Scrum Product Owner course with Simon. Probably the best training course I've sat to date, very informative, Simon is very easy to approach and can explain things clearly. I would highly recommend Simon to anyone looking to take any type of Scrum training.

I would definitely recommend Simon for his Scrum training. I attended a 2 day training course with some colleagues of mine who have a variety of experience levels. As somebody who is relatively new to Scrum, the 2 days provided me with enough information on the Scrum background, roles and practices to take this into everyday work. Simon is incredibly knowledgeable on the topic, engaging and somebody I would encourage you to learn from whatever level you are at.

Simon came in to deliver Scrum foundation training across various IT and Business areas here at the University of York. I cannot recommend this training and this trainer highly enough, Simon was professional, fun and engaging. He structured the class well with a good balance of theory, action learning and examples from his own professional life. Brilliant!

Simon is a brilliant trainer who taught me well about the Scrum framework. He explained the material excellently and I got 100% on the assessment as a result.

Simon delivered a really strong PSM 2 class, making good use of technology to allow us to continue learning even in the middle of lockdown. The quality of the course was very high and I feel that we managed to cover all the course areas just as well as I would have hoped to cover them on an in person course. I really enjoyed the pace of the class and being able to see a little bit deeper into being a scrum master.

Just completed scrum master 2 training with Simon all virtually during the Covid lockdown. The training and course was excellent which due to expertise, experience and energy provided by Simon. Engaging, challenging and would highly recommend!

I attended the PSM I Scrum Master course with Simon through my employer. I found Simon's course interesting, engaging and very useful in helping me pass my exam which I did first time! Simon is very knowledgeable and I particularly appreciated the fact that there were lots of tangible and practical examples covered in the course rather than just theory. I am hoping to study for PSM II and Simon will be my first port of call.

I attended Simon’s PSPO I training, the first one in the UK done virtually (due COVID 19). I had my doubts about 2 day virtual all day training, but it was absolutely fantastic! Even that the training days were long, like they would be in the in-person training, they energised me. Simon is a great trainer with a wealth of knowledge and a lovely very approachable attitude. I passed the exam with a first go -thanks, Simon!

Simon has abundant knowledge, experience and knows very well how to teach Scrum. I did the PSM course, and I was lucky to do it with Simon, he is an expert in Scrum and treasures more than 10 years experience working in agile project management with Scrum and a lot more in IT. Thank you, it was great learning with you

I attended Simon's excellent Scrum Master course that ran virtually for two days. Simon drew on his extensive experience and depth of knowledge to deliver a great course. Due to the Corona virus we also experienced the power of working virtually on Zoom and Mural.co

A masterclass in agility! Simon successfully navigated the challenges of running the two day training course virtually. I feel that I am ready to consolidate my understanding and move forward with the PSM I assessment. Thank you

I attended the PSM workshop with Simon that I found interesting, informative and entertaining at the same time. It was a great combination of learning and group exercises. Although it was a remote course due to the corona virus, I didn't feel it was less interactive or intense than it would be personally. Highly recommended!

Simon provided a brilliant online Scrum course, although the course was supposed to be in person it was moved online due to social distancing and the subsequent lockdown. Simon's course translated extremely well online and Simon did a superb job training and answering questions.

I had the great pleasure of being trained by Simon Kneafsey on a PSM course. It was a great experience over the two days, Simon has a unique way of teaching and interacting with his pupils which for me especially made it easy to understand the content, assimilate, interact and collaborate with my fellow pupils. I strongly recommend him and in the near future i will be seeking his trainning on other courses.

I had the pleasure to follow an online course tought by simon. I enjoyed the course and Simon made it very interesting for beginners like me but also for advanced people like other attendee. he was friendly but very professional.

I took Simon’s Professional Scrum Master course in London recently. It was one of the most engaging training courses I’ve had the pleasure of taking. He kept the material relevant, took time for interactive learning, and helped to answer questions on how we could apply scrum principles to our varied work environments. Would absolutely recommend the course to others.

Simon’s training excellent, he has an extensive knowledge and real world application of Scrum based on his own experiences. I attended his PSM2 class and found this invaluable, especially covering techniques and facilitation styles that I’ve started implementing at work. The environment was very collaborative and enjoyable thanks to Simon.

Simon used a lot of great techniques to get the people on the PSM II course talking and interacting, it was a superb 2 days where we could talk about our experiences and learn more in depth about PSM. No powerpoint presentation! Thank you!

The course was really enjoyable, I learned a lot from Simon and the other members of the team I was working with for the two days. It was great hearing about all the real-world experience from Simon and other people in the room. I’ve really been inspired to make sure my company succeeds at Scrum. Simon is a great instructor; he was able to mix things up enough to keep it interesting and engaging – even after lunch!

I have attended the Scrum Master (PSM 1) course from Scrum.org run by Simon. I highly recommend Simon as a Scrum trainer for his wide range of skills, including his communication skills, industry experience, teaching and friendly approach towards his trainees.

I was taught by Simon in February 2020. He brought the content of the Scrum PSM1 course to life with a host of interesting examples & anecdotes. He kept the group engaged & was more than happy to answer any tricky questions that the group had. Highly recommended!

I came into the course knowing very little about Scrum (used by others in my organisation but I had no direct experience). I left the course much clearer on both what Scrum (and Agile in general) is and isn't. Simon was very clear in his presentation style, keeping us all engaged, and very approachable in the breaks with any questions. (As well as keeping the presentation very interactive for questions etc).

Simon did a great job of making the content accessible for someone not in the IT or software development world, but rather using Agile and Scrum for other complex product delivery. Engaged the whole class to participate, allowing for great real world insight to the benefits, challenges, and potential pitfalls, to go along with the classroom theory.

Simon was a great trainer and was happy to keep answering random off-topic questions that were being shouted out. I highly recommend him and will be doing more courses with him in the future!

Simon is a professional Scrum trainer with great skills. He is on top of each and every topic and provides great examples and practical techniques to be successful in Scrum. His classes provide a great atmosphere to share ideas and team work and includes lots of fun excersizes to apply the knowledge gained in the class. Highly recommended!

Simon has abundant knowledge on Scrum. He actively engaged everyone in the PSM II class with element of fun. He put knowledge into implementation. His classes are highly recommended. I have learnt various techniques in facilitating meetings and discussions.

I have attended the PSM II held by Simon, where I had the chance to access very useful insights about the scrum master role. Simon Kneafsey is a great trainer whatsoever. The course held by Simon is very recommend to anyone willing to go deeper on "real life" Scrum adoption inside the organizations; Simon is able to facilitate interactions and is very open about his experience in many Scrum teams and organizations.

Simon was an engaging trainer and he covered all the bases of Scrum clearly in two days. I particularly felt the working examples/dilemmas were really useful and he gave lots of recommendations for further reading. I passed the PSM 1 first time with a great mark so I feel a lot of that is down to Simon as I realised through the course quite how much I had assumed or didn't actually know and 'corrected' myself.

I can confidently say that Simon is one of the best if not the best Scrum Trainer I have come about. His teaching style is very unique and he incorporates activities to make the class lively. His class is not just about teaching principles but also talking and discussing real life scenarios that apply to what is being taught. I will continue to attend Simon's classes whenever I need to take up any course with scrum.org.

I have booked Simon's course after reading all the amazing reviews on social media. As I have only recently heard about Scrum and with no tech experience, for me it was important to find someone who can explain all this new concepts so I can understand. Simon was brilliant. The course was very interactive and open, we worked in teams and we received constant feedback on our group works. I took the exam a few days after the course and it was an easy pass.

I recently attended the Professional Scrum Master training in London in December 2019, Simon was great. I passed the exam with 97% just a week later. Thanks Simon

I recently attended Simon's PSM II course and can't recommend him enough. The sessions were run very professionally providing sufficient time to interact with fellow students, learn from each other's experiences and contribute to the mutual development of the class. The exercises were involving and allowed discussion among participants. Simon shared techniques and insights to assist with one's Scrum Master role. Both days flew by!

On the 2 day PSM I course Simon did an excellent job teaching the scrum material and helping all of us feel more confident not only in the details of scrum but how to apply it to our organisations. I found his tips on some of my specific work conundrums very helpful and have been applying them with increasing success. Thank you, Simon!

Took the 2 day PSM I course this year and Simon was brilliant! His knowledge of the subject area and facilitation skills engaged me and our group throughout the 2 days as well as enabling me to pass the assessment first time! Highly recommend taking the PSM I course and specifically having Simon as your trainer. Thanks again Simon : )

I recently completed the PSM II course and have gone on to pass the assessment. The course was awesome, we didn’t stop. I have already taken lots of the techniques we tried out in the course into my practice with great results. I would strongly recommend any professional scrum masters take this course you will not be disappointed. A huge thank you Simon.

I took a two day PSMII course in November 2019. I have run courses myself and I know how difficult it is to keep the room engaged and positive, especially in the afternoons. Simon was very adept at keeping the group moving forward, learning with enthusiasm and getting complicated topics across. I thoroughly enjoyed the two days and would highly recommend any course that he delivers. Thank you Simon.

To date Simon has to be, in my opinion, the best trainer I have worked with. I really liked how Simon grew the various conversations when members of the group were discussing topics. On many occasions I have seen trainers close of conversations by acknowledging people's points and not expanding but Simon responded with his thoughts and gave healthy challenges to invite us to think about topics from a different viewpoint.

Simon's PSM II course was literally AMAZING! I had the chance to learn lots of things that for sure I'm going to use in my day by day. His mentoring helped me a lot in bringing out the best of myself and understand the "fragilities" I should work in order to be stronger. Despite I made him tons of questions and requests he has always been kind providing tangible solutions and solving my needs. Thanks a lot Simon!

I recently attended a PSM I course that Simon delivered. I found the course really insightful and delivered in a way that showed Simon knew his subject matter inside out. I left the course armed with a greater understanding of Scrum and how it should be applied coupled with Simon's advice and help on how to pass the examination. I passed comfortably first time - thank you Simon.

I recently attended the Professional Scrum Product Owner course. It was a fantastic 2 days and I learnt so much through Simon's engaging teaching style. I had read some books, but it was this course and the exercises that really helped consolidate this learning and answered my questions and concerns on the application of scrum to my team. The support materials following the course are really useful as well. Highly recommended.

Simon was brilliant, I went from not knowing anything on the subject to being confident and able to talk about the topic (and actually passing the exam!). I loved Simon's style of teaching - it was easy going, highly informative and instead of sitting through hours of a powerpoint presentation, we instead worked in groups on exercises with real life examples and had a few games thrown in as well.

Simon was an excellent trainer that made the topic come alive for a lot of us who were very new to Scrum. To go from novice to confident in two days was unexpected and brilliant. Definitely recommend the course, and more specifically Simon's welcoming style that encourages questions, discussion and deeper understanding.

Simon led an excellent 2-day PSM 1 (Professional Scrum Master 1) course in our offices for ~14 people and was knowledgeable, professional and always helpful. Thank you Simon!

Simon was able to explain and deliver the course and Scrum theory very well to ensure everyone's understanding. He happily answered any questions, and was able to help provide more context around the Scrum and agile working by using examples from his own experience. I have come away from the course with a good understanding of the subject to go on and pass the exam and put the theory into practice.

Simon is a wonderful teacher of a thoroughly organised Scrum Master course with a great style and insight and knowledge of what Scrum and the Scrum Master role entails. Not to speak of excellent guidance on getting through the certification exam.

I attended the PSU course. Simon is extremely knowledgeable and delivered the content in an excellent way, always pausing to check understanding, engaging everyone and the pace of the teaching was excellent. In particular I really liked the use of soft music (selected by the participants from all his courses, including ours) which Simon would play during the exercises to help us remain calm and focussed. I really enjoyed the PSU course and Simons teaching was 1st class.

If you are new to Scrum or even believe you are experienced in the framework I highly recommend Simon's take on the Professional Scrum Master course. It was engaging from start to finish and for someone that has been immersed in Scrum for years it was amazing to go back to some fundamental principles with fresh insights. I cannot wait to bring some of these themes and principles back into focus with my current team.

I attended the 2 day Scrum Product Owner course run by Simon. I can truly say that this was one of the best agile/scrum courses I have been on. Simon came across as extremely knowledgeable, friendly and approachable. He ran the course at just the right pace and made it very engaging. The after course material and support is second to none. I will definitely be recommending Simon to anyone who needs Scrum training and hope to attend another of his courses soon.

I had the pleasure of attending the Professional Scrum Master course with Simon in Dublin last week which was so enjoyable. His delivery and mastery of the subject matter really enriched the learning experience which resulted in being totally immersed and engaged during the entire two days of the course. I would highly recommend that you join one of Simons classes if are interested or starting your agile and or scrum transformation journey. Thank you Simon.

Very skilled trainer, keeps you engaged and answers all questions with clarity. If you need any training or coaching, Simon is the one. Always available to support you and clarify your queries. Looking forward to another course with you.

Simon facilitated a really insightful 2 day seminar on the foundations of scrum. Will be recommending his course to my department and it has inspired me to continue my scrum journey further.

… and you can read many more on LinkedIn.

Thought the course was fantastic. Material delivered in a really engaging way and Simon K was a great tutor.

Excellent class which uses a good combination of classroom teaching, hands-on exercises and group discussions. Good pace and great anecdotes and past experiences shared by the instructor to help position the topic and bring it to life.

As someone who is relatively new to Scrum and from an HR background I found the training to cater for all levels without unnecessary jargon. The two days were nicely paced and at no point did it feel that a particular topic or section was rushed. I particularly liked how Simon used a variety of examples that were not specific to software development to facilitate learning.

I've been a Scrum Master several time and this is a class where you can find other Scrum Masters which share huge insights and excellent tips about their experience. I strongly suggest to attend this class if you want to improve your Scrum Master skills and knowledge of the role.

The course was facilitated by Simon Kneafsey, our Professional Scrum Trainer, who did a fantastic job of creating a safe environment, offering his own experiences, encouraging self reflection and delivering the course content at a good pace. I'd highly recommend.

A really enjoyable and informative course with a good balance of Scrum theory and product / value creation. Simon is an excellent and engaging communicator and tailored the course well to the interests and needs of the attendees.

An excellent course that really brings Scrum to life!!

Excellent course and highly recommend it. Simon was a fabulous tutor who was very knowledgeable and motivating.

Couldn't recommend TheScrumMaster enough! Whether you have a beginner or advanced level understanding of Scrum I would recommend this course and Simon as a coach/teacher to anyone who would wish to learn more about Scrum.

… and you can read many more on Trustpilot.

Skilled trainer and engaging experience. Recommended!

I took the Professional Scrum Product Owner (PSPO 1) certification and was very impressed by Simon's teaching ability. He was very punctional, kept to the agenda and ofcoarse the most important one, was clear and concise in his teachings. I would definitely recommend Simon again to anyone wishing to do the PSPO certification or any other certification that he teaches.

Simon is an excellent Scrum trainer, he has an extensive knowledge and real world application based on his own experiences. The environment was very collaborative and very enjoyable. I hope to attend further classes in the future and would highly recommend Simon & TheScrumMaster.co.uk

Simon was a great trainer and was happy to keep answering random off-topic questions that were being shouted out. I highly recommend him and will be doing more courses with him in the future!

Simon was my trainer on the Professional Scrum Product Owner course - me, having done ample preparation (reading the Scrum Guide, searching the internet on the subject matter), I was slightly worried what the course may add to that. With his well-built slides and their content, his presentation and training skills, Simon highly exceeded my expectations. There was an appropriate balance between him presenting and team activities. Simon frequently included his on-hand experience and real-life examples which made his course extremely valuable.

Simon gave a well paced, and informative, course that was as much depth as it was breadth!

I did the Professional Scrum Master Training and really enjoyed the 2 days training. Simon was very enthusiastic, knowledgeable and made the course fun and entertaining. A thumbs-up to Lavaneesh as well who was assisting Simon. They were both super helpful and answered all our questions be it regarding the exams, our current job or other trainings. Thank you again.

Simon taught PSPO I course. Very engaging, group work and detailed discussions on PO role and Scrum and Agile philosophy and principles. Happy with the course and looking for next level PSPO II

… and you can read many more on Google.