Ultimate Product Owner Advanced (TheScrumMaster.co.uk)

Ultimate Product Owner Advanced is an interactive, activity-based course that helps experienced Product Owners and Product Managers increase their ability to establish direction, validate assumptions and maximise the value created by their products.

Through a combination of discussion, realistic case studies and team-based exercises, participants explore the different stances, skills and behaviours needed to respond effectively to complex product challenges.

The course includes an attempt at TheScrumMaster.co.uk’s Ultimate Scrum II (US II) assessment. Participants who successfully pass the assessment earn the Ultimate Scrum II certification.

Course Overview

During this two-day advanced course*, participants explore what it means to create and deliver value and how that value can be understood and communicated inside and outside their organisation. The course goes beyond the foundations of Scrum and Product Ownership to develop the product leadership skills required in complex environments.

Participants examine the different stances an effective Product Owner may adopt. They learn how to act as a customer representative who understands customer problems and desired outcomes, a visionary who provides direction, and an experimenter who uses hypotheses, evidence and validation to reduce uncertainty.

The course also explores the Product Owner as a decision maker, collaborator and influencer. Participants consider how to navigate conflicting feedback, make difficult product decisions, collaborate with the Scrum Team and work effectively with stakeholders across areas such as finance, budgeting, contracts and governance.

Our experienced trainers use case studies, practical exercises and realistic product scenarios throughout the course. Participants leave with a broader range of techniques for shaping product strategy, managing stakeholders, validating value and adapting their approach to suit the needs of their product and organisation.

* When delivered in person, this course is generally run over two consecutive days. Live Virtual courses may be delivered across a greater number of shorter sessions.

Course Learning Objectives

• Recognise the different stances adopted by an effective Product Owner
• Adapt Product Owner behaviours to suit different situations and challenges
• Develop and communicate a compelling product vision and strategy
• Connect Product Goals and product decisions with customer and organisational outcomes
• Understand customer problems, needs, behaviours and opportunities
• Connect product features with the outcomes they are intended to create
• Use hypotheses and experiments to test assumptions and validate value
• Apply evidence-informed approaches to product decision-making
• Navigate conflicting feedback from customers and stakeholders
• Improve collaboration with the Scrum Team and wider organisation
• Identify and work effectively with different types of stakeholders
• Develop an effective stakeholder engagement strategy
• Influence customers, stakeholders and Scrum Team members without relying on authority
• Understand how pricing and value models affect product decisions
• Apply Agile Product Management practices in complex and scaled environments

Course Topics

• Advanced Product Ownership
• Agile Product Management
• The different stances of the Product Owner
• The Product Owner as a customer representative
• Understanding customer problems, needs and outcomes
• The Product Owner as a visionary
• Product vision, strategy and Product Goals
• Value creation and pricing models
• The Product Owner as an experimenter
• Hypotheses, experiments and validation
• Evidence-informed product decisions
• The Product Owner as a decision maker
• Navigating conflicting feedback
• The Product Owner as a collaborator
• Working with stakeholders and the Scrum Team
• Agile approaches to budgeting, finance, contracts and governance
• The Product Owner as an influencer
• Stakeholder engagement and management
• Product Ownership in scaled environments

Who Should Attend?

This advanced course is designed for experienced professionals who already understand Scrum and have practical responsibility for products and value creation. It is particularly relevant for:

• Product Owners with at least one year of practical experience
• Product Managers who want to strengthen their Agile Product Management skills
• Business Analysts with product management responsibilities
• Experienced Product Owners facing complex product or stakeholder challenges
• Scrum Masters and Agile Coaches who support Product Owners
• Company leaders responsible for product strategy and product delivery
• Professionals who want to improve their product leadership, experimentation and influencing skills

Participants should already have a sound understanding of Scrum and practical experience as a Product Owner or Product Manager. Attending the Ultimate Product Owner course first is recommended, but not required.

Ultimate Scrum II Assessment and Certification

All participants receive an attempt at TheScrumMaster.co.uk’s Ultimate Scrum II (US II) assessment. Participants who achieve the required passing score earn the Ultimate Scrum II certification. The assessment and certification are included in the course fee.

Why Learn With TheScrumMaster.co.uk

• We have helped 25,000+ people learn Scrum since 2012.
• We have 950+ LinkedIn recommendations.
• We are 5-star rated on Trustpilot & Google!
• We provide practice assessments to ensure you gain certification.
• We provide an eLearning version of the course for reference.
• Join our Community for ongoing coaching, events & resources.
• Join our Affiliate program and earn free courses.
• Receive regular chances to attend another course at no cost.

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