This one-day training course offers a hands-on learning experience to participants, enabling them to enhance value creation by applying discovery and validation skills in product development. What is learned throughout the course is essential for developing new products and enhancing existing ones.
Experimenting with new ideas and collecting evidence on those experiments is more important than ever in today’s ever-changing business environments. Learning from potential or current users is essential to delivering the right product capabilities to market which is why this course teaches the essential techniques needed to drive targeted learning while collecting evidence to validate or invalidate potential capabilities.
Throughout the class, students learn several discovery and validation practices that can be used immediately in their jobs.
View the different Focus Areas covered within this class and others. You can download the course datasheet for offline reading.
* When offered in-person, this course is generally delivered over one day. When offered as a Live Virtual Class, the course may be broken up into more, shorter days.
Course Overview
In this one-day* course, students work hands-on as they follow a case study as a way of learning to apply techniques throughout the class. This course is designed for Product Owners, product managers, business analysts and product teams to enable them to better incorporate discovery and validation into their product development and delivery processes.
Leveraging product discovery and validation techniques, the course takes a user-centric approach, illustrating how this comes together with development and delivery. Students learn how discovery, delivery, and validation fit together to lead to an end-to-end evidence-based approach to product development.
Course Learning Objectives
- Increase user value created by deliberately designing experiments to validate assumptions about user’s needs and wants
- Reduce waste and improve ROI by consciously only investing based on evidence gathered from validation
- Improve organizational collaboration and alignment by engaging with key stakeholders using data instead of opinions
- Unlock creativity by reframing work as problems to solve rather than tasks to execute
Who Should Attend this class?
This course is appropriate for students who are currently working as a Product Owner, product manager, product leaders, business analysts and others on the product team who are looking for practical ways to increase user value created, make data-informed decisions, and better investments. This course is also suitable for members of product teams.
Course Learning Outcomes
- Analyze the problem your stakeholder wants your product to solve
- Examine problems to solve (not solutions to implement)
- Analyze customer and user feedback to identify satisfaction gaps
- Order what assumptions to validate first
- Customize a hypothesis to in/validate assumptions
- Use the right data to gather and test the hypothesis
- Analyze the results of your experiments
- Compare/contrast your decisions with those around you
- Demonstrate an evidence-based mindset to teams and stakeholders
Professional Scrum Certification
All participants completing the Professional Product Discovery & Validation course will receive a password to attempt the Professional Product Discovery & Validation Certification. PPDV class participants who attempt the PPDV assessment within 14 days of the class and do not score at least 85% will be granted a 2nd attempt at no additional cost.
Venue Location
This is a Live Virtual Remote/Online Course. The course is specially designed to run online and includes frequent breaks and an hour for lunch.
The format and structure of the course remain the same and we cover all the same material and topics as if you were attending in person.
Attendees will interact throughout, joining in discussions and taking part in group exercises. Lessons are broken down into short sections followed by a break to allow regular time away from the screen.
Full details on how to participate will be sent to you by email shortly before the class.
Live Virtual Class Requirements:
- Computer with an internet connection, Microphone, Speakers & Webcam.
- Free install of Zoom.
- We can assist you with the set up if required.
- The trainer will be available before the course starts to offer assistance.
About The Trainer
Joanna Plaskonka is a Scrum.org Professional Scrum Trainer (PST), Agile Coach and consultant. She started her Scrum and Agile journey in 2010.
She holds a PhD degree in Robotics. She is very interested in all aspects of work, especially those related to people, products, and processes. She loves to look for better, more effective ways of working that help organisations deliver business value quicker.
Frequently Asked Questions
Are there still spaces available on this course?
If you can see the ‘Register’ button at the top of the page then there is space available.
What are the course hours?
Courses hours are listed at the top of the page.
Can I attend from my country?
Yes. Everyone is welcome at all of our courses. You can attend from anywhere!
Can I attend on a different date?
Yes. We run courses regularly and you can find all our upcoming dates on our public course page.
Why learn with TheScrumMaster.co.uk?
- We have helped 25,000+ people learn Scrum since 2012.
- We have 950+ LinkedIn recommendations and are 5-star rated on Trustpilot & Google!
- We provide extensive practice assessments to ensure you gain certification.
- We provide an eLearning version of the course for reference and revision.
- Join our Community for ongoing coaching, events & resources.
- Join our Affiliate program and earn free courses.
- Receive regular chances to attend another course at no cost.
How many people will attend?
Our courses are kept small to ensure a premium experience.
How should I prepare for the course?
We will email you prior to the start of your course with preparation instructions.
I’m not sure if I have enough experience to take the course. What should I do?
Email us at [email protected] and we will advise you.
Can I claim PMI PDU credits for attending the course?
Yes. You can claim 7 PDU’s for each day of the course.
Do you offer discounts?
We usually offer discounts for group bookings, not for profit organisations and hardship cases. Find out more at our Discounts page.
Can I pay via Credit/Debit card?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay via Credit Card’ option.
Can I pay via Invoice?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay later via Invoice’ option. Alternatively email us at [email protected].
Do I need to pay VAT?
For Live & Online Courses, VAT is added if you are in the UK. VAT will not be added if you are in the EU or the rest of the world.
For In-Person Courses, VAT is added if the course is taking place in the UK or EU.
Where can I find your course booking policies?
Visit our course policy page.
Where can I find more answers to common questions?
Visit our full FAQ page for more answers to frequently asked questions.
Where can I contact the trainer with further questions?
Email us at [email protected].
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Bertrand Godde. Product Owner
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“I recently attended a really enjoyable and useful Professional Scrum Master course given by TheScrumMaster.co.uk. Their very relevant presentation of the course content helped me to pass the online PSM I assessment a few days later.”
Graham Harter. Chief Technical Architect
“This was a really good course that covered all the key content in a very clear way. The first day was ideal for setting the scene and understanding some philosophies that underpin product ownership, while the second day built on that foundation with Scrum fundamentals. Not only was the content and presentation style very engaging, it motivated me to bring about positive changes to the organisation in my daily role.”
Jason Wicks. Toyota (GB) plc
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Craig BieneK. Project Manager at Royal Bank of Scotland
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Dan Smillie. Product Owner at Servelec
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