The five categories of measures in an organisation include Inputs, Activities, Outputs, Outcomes, and Impacts. Inputs refer to the resources an organisation spends money on, such as equipment, supplies, and human resources. Activities encompass the tasks and work performed by employees, like writing code or designing graphics. Outputs are the tangible products or deliverables created from these activities, such as reports or new software releases.
Outcomes represent the beneficial experiences or changes customers undergo from using a product, like increased ability to earn or save money. Impacts are the broader results achieved by the organisation when customers reach their desired outcomes, such as increased revenue or profits. Each of these categories plays a crucial role in understanding and improving organisational performance.