The Product Owner is responsible for creating the Product Goal. This individual ensures that the goal is clear, achievable, and aligned with the overall vision of the product. The Product Owner collaborates with stakeholders to define a goal that provides maximum Value and meets the needs of users and customers.
By having a single point of responsibility for the Product Goal, the team can ensure that there is a consistent and focused approach to achieving it. The Product Owner’s deep understanding of the market, users, and stakeholders’ needs helps in setting realistic and valuable goals.
