Focusing primarily on activity and output measures can lead organisations to prioritise the speed and quantity of work over its actual Value and quality. This approach often results in teams producing high volumes of low-quality work, which may not meet customers’ needs or generate positive outcomes. The emphasis on productivity can cause organisations to overlook more meaningful measures of success.
This misalignment can lead to significant Waste, as resources are spent on projects that may not deliver substantial benefits. Teams might focus on easier, politically favoured, or superficially interesting projects rather than those that genuinely add Value. Ultimately, this can jeopardise the organisation’s long-term success and customer satisfaction.
