Measuring activities and outputs is easier because they are more concrete and directly observable. Activities involve specific tasks employees perform, like the number of hours worked or tasks completed, which can be easily tracked and quantified. Outputs, such as reports generated or software versions released, are tangible and straightforward to measure.
In contrast, outcomes are more abstract and harder to quantify because they involve the actual benefits or changes experienced by customers. These outcomes require understanding customer satisfaction and the real-world effects of a product or service, which can be influenced by numerous external factors and may not be immediately apparent.
