The Product Goal is located in the Product Backlog. It serves as a guiding star for the rest of the backlog items, which emerge to define what will fulfil the Product Goal. This hierarchical structure ensures that all tasks and features in the backlog are directly contributing to achieving the overarching goal.
Having the Product Goal in the Product Backlog provides transparency and clarity to the Scrum Team and stakeholders. It ensures that everyone involved understands the primary objective and how individual backlog items support it.
